Thought Leadership
Successful companies blend promotional news efforts with sustained gap-filling content that showcases what they know about the industry, what they stand for as a company, and why stakeholders should believe in them. We develop powerful, multi-channel thought leadership programs that drive credibility and differentiation.
1
Speech and Ghost Writing
We've been accused of putting words in our clients' mouths. Guilty as charged. Good writing is hard. Just like engineering, accounting or coding. There's a reason we don't do those. But we are good at channeling the thoughts and ideas of CEOs and other leaders into clear, compelling and approachable content.
We've secured and written pieces for our clients bylines in trade publications, major US daily newspapers and leading business magazines.
2
Speaking Opportunities
From trade show events to leading business conferences we've been successful in securing extremely high profile speaking opportunities for our clients. These settings offer not just an opportunity to speak to stakeholders, they also result in high-level introductions and the brand credo of having been selected as a speaker.
3
Social Media
The evolution of social media sites like LinkedIn, Medium and other B2B platforms has given CEOs and executives a new, and powerful, way to showcase thought leadership. Best of all, these "owned" opportunities are completely within our control. We create strategic thought leadership plans for social media that both augment and amplify key messages, positioning and contextual content.
4
Putting the "Thought" in Thought Leadership
It can be hard to create thought leadership out of marketing/tech content. We've developed a process that helps our clients connect their product with purpose; their business to current events; and their voice to the issues that matter to their industry, their customers and employees. We then create clear and compelling content to drive the message home.