Spinning Out a Startup
We worked closely with the executive team at Hana, a co-working spinout of real estate giant, and Fortune 50 company CBRE. Services included strategic planning, messaging, media relations and thought leadership. Crucial to the effort was creating an identity for Hana separate from, but still leveraging, the CBRE brand. Efforts including driving thought leadership around a seminal research study that showed today's workers value productivity over play.