Launching Self-Driving Cars in the Big Apple

If you can make it here, you can make it anywhere, crooned Frank Sinatra about New York City. So when it comes to self-driving cars, there's no better proving ground than the Big Apple. Working closely with our partner agency, we devised a three day strategy for this mega-launch, including advance media interviews, a day-long media conference and ride-along,, VIP evening event, and then launch day communications -- resulting in global coverage of this historic event.